The Olympic Torch and Wishes for the World, a Yah Concept.
It’s time to get back In Yah and see what has been going on in the studio.
With the Olympics coming up we have been brainstorming ideas regarding the Olympic Torch Relay that is currently in progress. We developed a concept based on the symbol of the auspicious cloud (祥云), prevalent amongst the many symbols of the Beijing Olympics and the Torch Relay.
The tagline is as follows “把你的心愿标在祥云上” or “Tag your wish on the cloud.” The concept is based on Olympic themes of unity, hope, and dreams – Wishes are what unite the world. This website is an opportunity for the user to relay a wish to the world.
The main website consists of a world skyline of all of the torch relay spots. Users can zoom-in and zoom-out of the skyline to look at a specific city. They then have the option to send a wish to a certain city on the skyline by “tagging a wish.” For example you could “Wish Paris a green future” or “Wish Istanbul a starry night.”
Here is one of the images, with more to follow shortly.
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